Architecture in advertising, architecture as advertising: the marketing of automobiles through the built environment
Image courtesy: https://www.facebook.com/photo.php?fbid=1194660450985979&id=208534109598623&set=a.317225668729466 As I start on a new journey of discovery, commencing studies in graphic design, I felt compelled to revisit a previous obsession of mine, car showrooms. Specifically the built form of car showrooms, and the messages conveyed to passers-by and potential customers. Graphic design is all about message and visual communication and I was interested to explore this as an architect to see if design DNA could be incorporated in structure, so the building acts as a sign. What follows is an excerpt from a PhD candidacy proposal I was working on for many years. I want to get it out in the public realm, and possibly I might return to this topic one day... Abstract Architecture is a form of communication and is intended to engage individuals; it acts to convey a message to its audience. A church or mosque might, for example, convey a religious message. The ...
